- Directory Structure
- Breadcrumb Optimization
- Infinite Scroll Issues
- Dynamic URLs
- URL Configuration
Comprehensive Site Audit
BrandROAR is a technical marketing company that consults on marketing growth strategies for small to medium sized businesses.
Our clients typically fit into a few camps.
- Great website and branding, but engagement and lead generation doesn't seem to be working.
- Have a website, but needs some work visually.
- Have an old site, things might be working, but confused on where to start.
- Never had a website or it's a new business.
Set It and Forget It Doesn't Work
It would be great if websites worked on autopilot, but they don't. People need to know that you exist. W combination of online and offline marketing to notify people that you exist and are open for business.
Site structure is critical for a websites' success. In this section, we audit your code to ensure your website architecture and code are understood by Google and other search engines. We also do a deep dive on the visual structure of your site to ensure the same is understood by the actual visitors on your site as well.
- Homepage Canonicalization
- Canonicalizing Duplicate Content
- Case Issues
- Missing Canonical Tags
- Configuration Issues
- Self-Referential Canonicals
- Cross-Site Canonicals
- Missing Structured Data
- Rich Snippet Opportunities
- Structured Data Errors
- Local Business Markup
- Missing Snippets
We won't get too technical here, but this is the section where we will investigate the elements that are found(or missing) on your own site and suggest improvements.
- Thin Content
- Duplicate Content
- Hidden Content
- Under-Optimized Pages
- Issues with Header Tags
- Top Pages with Low CTRs
- Under-Optimized Landing Pages
- Obtrusive Ads
- Links to High-Authority Pages
- Links to Broken Pages
- Anchor Text Optimization
- Daisy-Chain Links
- Links Between Content and Valuable Pages
- Linking and JavaScript
- Inbound Link Trending
- Spammy Links
- Best Link Opportunities
- Backlink Recovery
- Image Placement Analysis
- Image Optimization
- ALT Text Optimization
- Image Sitemaps
- Visibility in Image Search
- YouTube Optimization Strategies
- Video Sitemaps
- Video Placement Strategy
- Video Snippet Analysis
- Mobile Issues
- Call to Action Analysis
- Video on Social Media
- Missing Titles
- Title Optimization
- Long Titles
- Duplicate Titles
- Title Fix Prioritization
- Missing Descriptions
- Description Optimization
- Long Descriptions
- Duplicate Descriptions
- Description Fix Prioritization
- Missing robots.txt File(s)
- Sitemap Declarations
- Robots.txt Errors
- Pages That Shouldn’t Be Blocked
- Wildcards Used Ineffectively
- Page Caching
- HTTP Request Analysis
- Gzip Compression
- Inline CSS and JavaScript
- Asset Minification
- Note: This section is ordered by importance based on valuable pages.
- Mobile Friendly Analysis
- Resource Blocking
- Vary HTTP Header Issues
- Rel Alternate and Canonical Confusion
- Mobile Sitemaps
- Redirect Issues
- Mobile-Only Broken Pages
- App Interstitial Issues
- Media Query Analysis
- App Indexing Issues
- Google AMP Analysis
- Image Optimization on Mobile
- Geotargeting
- Mismatched Hreflang and Canonical Tags
- Missing Hreflang Tags
- Hreflang Errors
- International Backlink Analysis
- Outdated Tags
- Google My Business Analysis
- Bing Places Analysis
- Knowledge Graph Info Incorrect
- Location Page Issues
- Missing Favicon
- Reputation Management
- Analysis of Communication Style
- Engagement Issues
- Missing or Ineffective Markup
- Facebook Instant Article Opportunity
- Video Strategy for Mobile
- Retargeting Analysis
- Article Indexing
- News Sitemap Strategy
- Google News Formatting Issues
- News Video Strategy
- Mobile Optimization
- Mobile App Highlight Opportunity
- Common Errors
- Server Key Analysis
- Redirect Strategy
- Missing Canonical Tags
- Missing Robots.txt
- Updating Disavow File
- Common Google Search Console Issues
- Optimization of Google Analytics for Secure Site
- Missing Sitemaps
- Sitemap Submissions
- Sitemap Errors
- Low-Quality Pages in Sitemap
- Sitemap Optimization
- Anomalies in Crawl Rate
- Index Bloat
- Broken Money Pages
- 404 Page Trends
- 404 Page Configuration Issues
- Server Issues
- Cloaking
- Ineffective Use of Nofollow Tags
- Navigation Indexing
- Pagination Issues
- Lazy Load Content Indexing
- Outdated Code
- Missing Code
- Tracking Code Placement
- Advertising Reporting Features
- Social Settings
- User Permissions
- Referral Exclusion
- Cross-Domain Tracking
- Hostname in URLs
- Filters
- URL Rewriting
- Default View
- Default Page
- Raw Data View
- Combined Data
- Spam/Bot Traffic
- Excessive Sampling
- PPC Sessions in Organic
- Query Parameter Exclusion
- (not set) in Reports
- Signs of Scraping
- Artificially Low Bounce Rates
- Annotations
- Personally Identifiable Information
- Manual AdWords Tagging Override
- Campaign Tagging
- Email Tagging
- Event Tracking
- Custom Dimensions/Variables
- Custom Metrics
- Data Imports
- Remarketing
- User-ID
- Site Search
- Content Grouping
- Channel Grouping
- Segmenting Paid Search
- PPC Landing Pages
- Macro Conversions
- Micro Conversions
- Defunct Conversions
- Goal Funnels
- Ecommerce Tracking
- Enhanced Ecommerce
- AdWords
- AdSense
- Search Console
- Property Strategy
- Mobile App Postbacks
- Crashes and Exceptions
- App Speed
- App Events