Comprehensive Site Audit

This is a full site audit that corrects common pitfalls and or goes below the surface.

The goal is to take a microscope to your site structure, perform analysis and fix issues from the ground up. We will start with a kickoff meeting so that the fixes are aligned to your overall marketing mission.

This audit is not automated.

The comprehensive audit is specific to your website and takes a look at 9 impactful sections. The high-level areas and their elements are listed below:

(Last Updated Nov 29, 2019)

General Site Structure

Site structure is critical for a websites’ success. In this section, we audit your code to ensure your website architecture and code are understood by Google and other search engines. We also do a deep dive on the visual structure of your site to ensure the same is understood by the actual visitors on your site as well.

Architecture
  • Directory Structure
  • Breadcrumb Optimization
  • Infinite Scroll Issues
  • Dynamic URLs
  • URL Configuration
Canonicalization
  • Homepage Canonicalization
  • Canonicalizing Duplicate Content
  • Case Issues
  • Missing Canonical Tags
  • Configuration Issues
  • Self-Referential Canonicals
  • Cross-Site Canonicals
Semantic Markup
  • Missing Structured Data
  • Rich Snippet Opportunities
  • Structured Data Errors
  • Local Business Markup
  • Missing Snippets

On-Page SEO

We won’t get too technical here, but this is the section where we will investigate the elements that are found(or missing) on your own site and suggest improvements. 

Content Related
  • Thin Content
  • Duplicate Content
  • Hidden Content
  • Under-Optimized Pages
  • Issues with Header Tags
  • Top Pages with Low CTRs
  • Under-Optimized Landing Pages
  • Obtrusive Ads
Internal Links
  • Links to High-Authority Pages
  • Links to Broken Pages
  • Anchor Text Optimization
  • Daisy-Chain Links
  • Links Between Content and Valuable Pages
  • Linking and JavaScript
Inbound Links
  • Inbound Link Trending
  • Spammy Links
  • Best Link Opportunities
  • Backlink Recovery
Images
  • Image Placement Analysis
  • Image Optimization
  • ALT Text Optimization
  • Image Sitemaps
  • Visibility in Image Search
Video
  • YouTube Optimization Strategies
  • Video Sitemaps
  • Video Placement Strategy
  • Video Snippet Analysis
  • Mobile Issues
  • Call to Action Analysis
  • Video on Social Media
Meta Titles
  • Missing Titles
  • Title Optimization
  • Long Titles
  • Duplicate Titles
  • Title Fix Prioritization
Meta Descriptions
  • Missing Descriptions
  • Description Optimization
  • Long Descriptions
  • Duplicate Descriptions
  • Description Fix Prioritization

Technical SEO

Robots.txt
  • Missing robots.txt File(s)
  • Sitemap Declarations
  • Robots.txt Errors
  • Pages That Shouldn’t Be Blocked
  • Wildcards Used Ineffectively
Site Speed
  • Page Caching
  • HTTP Request Analysis
  • Gzip Compression
  • Inline CSS and JavaScript
  • Asset Minification
  • Note: This section is ordered by importance based on valuable pages.
Mobile
  • Mobile Friendly Analysis
  • Resource Blocking
  • Vary HTTP Header Issues
  • Rel Alternate and Canonical Confusion
  • Mobile Sitemaps
  • Redirect Issues
  • Mobile-Only Broken Pages
  • App Interstitial Issues
  • Media Query Analysis
  • App Indexing Issues
  • Google AMP Analysis
  • Image Optimization on Mobile
International
  • Geotargeting
  • Mismatched Hreflang and Canonical Tags
  • Missing Hreflang Tags
  • Hreflang Errors
  • International Backlink Analysis
  • Outdated Tags
Business and Local SEO
  • Google My Business Analysis
  • Bing Places Analysis
  • Knowledge Graph Info Incorrect
  • Location Page Issues
  • Missing Favicon
  • Reputation Management
Social
  • Analysis of Communication Style
  • Engagement Issues
  • Missing or Ineffective Markup
  • Facebook Instant Article Opportunity
  • Video Strategy for Mobile
  • Retargeting Analysis
News
  • Article Indexing
  • News Sitemap Strategy
  • Google News Formatting Issues
  • News Video Strategy
  • Mobile Optimization
  • Mobile App Highlight Opportunity
HTTP to HTTPS Migration
  • Common Errors
  • Server Key Analysis
  • Redirect Strategy
  • Missing Canonical Tags
  • Missing Robots.txt
  • Updating Disavow File
  • Common Google Search Console Issues
  • Optimization of Google Analytics for Secure Site

Analytics and Misc. Config

Sitemap
  • Missing Sitemaps
  • Sitemap Submissions
  • Sitemap Errors
  • Low-Quality Pages in Sitemap
  • Sitemap Optimization
Bot and Crawl Config
  • Anomalies in Crawl Rate
  • Index Bloat
  • Broken Money Pages
  • 404 Page Trends
  • 404 Page Configuration Issues
  • Server Issues
  • Cloaking
  • Ineffective Use of Nofollow Tags
  • Navigation Indexing
  • Pagination Issues
  • Lazy Load Content Indexing
Tracking Code

Analytics Issues

  • Outdated Code
  • Missing Code
  • Tracking Code Placement
  • Advertising Reporting Features
  • Social Settings
Configuration
  • User Permissions
  • Referral Exclusion
  • Cross-Domain Tracking
  • Hostname in URLs
  • Filters
  • URL Rewriting
  • Default View
  • Default Page
Data Integrity
  • Raw Data View
  • Combined Data
  • Spam/Bot Traffic
  • Excessive Sampling
  • PPC Sessions in Organic
  • Query Parameter Exclusion
  • (not set) in Reports
  • Signs of Scraping
  • Artificially Low Bounce Rates
  • Annotations
  • Personally Identifiable Information
  • Manual AdWords Tagging Override
Measurement
  • Campaign Tagging
  • Email Tagging
  • Event Tracking
  • Custom Dimensions/Variables
  • Custom Metrics
  • Data Imports
  • Remarketing
  • User-ID
  • Site Search
  • Content Grouping
  • Channel Grouping
  • Segmenting Paid Search
  • PPC Landing Pages
Conversion Tracking
  • Macro Conversions
  • Micro Conversions
  • Defunct Conversions
  • Goal Funnels
  • Ecommerce Tracking
  • Enhanced Ecommerce
Account Linking
  • AdWords
  • AdSense
  • Search Console
Mobile Apps
  • Property Strategy
  • Mobile App Postbacks
  • Crashes and Exceptions
  • App Speed
  • App Events

Cost

Starts at $6,750*

Order an Audit

*Starting cost fits over 90% of our clients. It is based on site size, Google Analytics view numbers, and a few other things. Contact us if you have any questions.

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